SIMPLECARD Dementia Awareness Medical ID Card - Personalised ICE Awareness Card

£12.49
£14.00

Explains dementia instantly — no need for your loved one to find the words

Personalised with their name, condition, and your emergency contact details

Durable waterproof PVC, credit-card sized for wallet, purse, or lanyard

0-day refund guarantee · 12-month no-fade warranty

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add your personalisation

Our 30-day refund policy allows you to return your purchase for a full refund within 30 days of the original purchase date if you're not satisfied.

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A small card. A big difference for families living with dementia.

Your mum is at the supermarket checkout. She's confused. The words won't come. The cashier is getting impatient, and the queue behind her is growing.

 

A Simplecard Dementia Card turns that moment around, quietly. Staff understand immediately. They slow down. They help.

 

For families living with dementia, moments like this happen everywhere: on buses, in cafés, at pharmacies, in A&E. 

You can't always be there. But the card can.

 

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Trusted by thousands 
of UK families

Simplecard is used every day across the UK - in supermarkets, hospitals, on trains, at airports, in schools. It's not an app. It's not a gadget. There's nothing to charge, no signal needed, no battery to die. Just a clear, printed card that works the first time, every time.

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Why a card works better than the alternatives

Explaining every time is exhausting. And in a stressful moment, words often fail anyway.

 Badges and pins are easily missed. They're small, and most people don't know what the symbols mean.

 Phone apps need a charged battery and someone willing to look. In an emergency, that's not guaranteed.

 A card is different. It's always visible, always readable, and works for anyone who picks it up — trained or not.

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Lanyard and card holder are sold separately in the form.

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The Silent Voice Mechanism

Here is what makes our Dementia Card different.

We call it the Silent Voice Mechanism - a simple way to make dementia needs visible, and give your loved one a voice when words are hard to find.

It works in three steps:

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  • Instant Recognition - A bold, clear design tells anyone, at a glance, that the person carrying it has dementia.

  • Personalised Details - Their name, diagnosis, your emergency contact, and any notes you choose to add (medication, allergies, communication tips).

  • Universal Understanding - Written in plain English so anyone, a stranger, a paramedic, a shop assistant, knows how to help.

No confusion. No delay. 
Just help when you need it.

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Questions You May Have

Who is this card for?

Anyone diagnosed with dementia, Alzheimer's, or memory-related cognitive conditions. It's bought most often by family carers for a parent or spouse, but adults with an early-stage diagnosis order it for themselves too.

 

What if our details change?

Order a replacement at any time. We also offer a discounted duplicate card if you'd like a spare.

 

Do I need to know exactly what to write?

No. Share what you can, name, condition, your contact number, and we'll check spelling, tidy the wording, and lay it out clearly before printing.

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Results from Real People

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Give your family one less thing to worry about

Carry it in a wallet. Clip it to a lanyard. Tuck it in a coat pocket. 

 

Wherever your loved one goes, the card goes with them, and so does a little more dignity, a little more safety, and a little less worry for you.

£12.49. One card. 

 

Made in the UK. Delivered tracked, in 3–5 working days.

Personalise My Card

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Need Help?

Click on chat icon on the right bottom side of the screen to find resources or contact our live support.

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FAQs

What materials are used for the card?

The card is made from high-quality PVC with waterproof and fade-resistant printing. Plus, we offer a 12-month warranty against colour fading for added peace of mind.

Can I include multiple conditions?

Absolutely! Share all key details so we can make your card as helpful as possible. We’ll check for spelling and polish the text before printing.

How long does shipping take?

Shipping times vary by location, typically taking 2–7 business days from the moment your order is dispatched., with express options available.

WHY TRUST SIMPLECARD?

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Our mission

At Simplecard, our business is built on a foundation of trust and honesty. We deeply understand the sensitivity and importance of the niche we serve, supporting individuals and families who rely on our products for peace of mind and accessibility.

Our 30-day refund policy allows you to return your purchase for a full refund within 30 days of the original purchase date if you're not satisfied.